With social media replacing the space traditionally held by water coolers, professionals need to keep themselves in check and understand that instead of a handful of colleagues, the whole world is listening in, significantly elevating the risk and consequences.
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As advisers, by bringing discomfort and presenting hard truths, we prepare management to make informed decisions.
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Your organization will face a crisis. It’s a question of when, not if, and entirely out of your control. What you can control is your response.
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“Artificial intelligence isn’t going to take our jobs—it is going to empower us to perform at a higher level than ever before. Technology, in combination with human imagination, creates magic.”
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Think of the deepest, most powerful truth you can tell your audience. Shape the canvas of your speech from there.
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To be present and successful, organizations need to focus on capturing audiences during their micro-moments—instances when they’re searching for information while in the middle of an activity.
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Michael Meath, crisis communications expert and visiting professor at Syracuse University made time to share the blueprints for how he approaches each challenge.
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What is the difference between marketing and public relations? Don’t worry if you don’t know the answer. Most of the public—and even some practitioners—find it difficult to distinguish the two functions.
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The most significant shift in modern public relations is its recognition and adoption by both organizations and practitioners as a strategic management function. While it may seem common that nearly every organization, regardless of sector or industry, requires a communications and public relations branch, this was not the case until relatively recently.
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The role of public relations has undergone significant changes over the past two decades. No longer a luxury and subsect of the marketing department, public relations is a necessity for any organization because trust is a measurable currency.
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