No matter what business you are in, it all comes down to people.

DesignedUX is a strategy & design firm based in downtown Toronto. We partner with start-ups and organizations to create exceptional products and experiences by specializing in all touch points you have with your customer. We are passionate about designing for people and organizations making a positive social impact through innovative and disruptive solutions. 

With a proven track record of building successful start-ups, we also provide customer acquisition and marketing strategy to help you move your business forward. We take a holistic approach by designing not only the user experience of your product but the customer experience as a whole. We work with clients on a project basis customized to your needs.

For us, people are paramount to everything we do. When our clients succeed, we succeed.



Will people want it?

UX Design

Will people understand it?


Will people buy it?


Will people know about it?

Idea and Execution

You need a solid strategy in order to win a race. It's not only about speed, it's about execution and being prepared. It's about having a plan to tackle the unexpected hurtles that come your way. The same applies to your start-up or business. We are all running a race against our competitors and those with a strategic approach will succeed.

We work with you to build your idea into a business with pragmatic solutions to achieve product market fit.

  • Market Research
  • Customer Discovery
  • Social Media Strategy
  • Minimum Viable Product (MVP)
  • Pricing Strategy
  • Customer Acquisition Strategy
  • Product Strategy
  • Sales Plan
  • Growth Strategy

Ideate. Iterate. Innovate.

We design products for people on web and mobile. Our goal is to create and refine interaction designs that ensure an elegant and delightful user experience. This enables people to focus on the task rather than the technology. 

We embrace design thinking and provide pragmatic solutions that utilize resources efficiently and effectively. We work collaboratively with your team throughout the product development lifecycle and fill in the gaps where required with design and/or development talent. We engage best practices in our approach to design as outlined in the process below:

Storytelling and Authenticity

Effective marketing is about telling a compelling story. With the abundance of choice available these days, it's more important than ever to be authentic. This means that all parts of your story need to fit tightly together, from social media to your website, to outreach activities, content strategy and advertising. 

At DesignedUX we are story tellers and we will help you author your narrative and craft your messaging. We'll start by getting to know you and understand your business goals. With your help we'll uncover what's important to your customers and what sets you apart from your competitors.

We'll work with you every step of the way to define and support your brand, create and launch campaigns, map your customer journey and optimize your interactions to deliver an amazing customer experience.

You have a lot to share; let us help you be heard.

Each organization has their own unique ideas, innovations and narratives to share, so we design tailored strategies to maximize audience reach and understanding. Whether you require media relations, public affairs, digital marketing, social media, or event management, we will collaborate with you to bolster your image and bottom line.

Your customers and stakeholders are real people and they should know they can engage comfortably in an authentic dialogue with you. DesignedUX offers expert public relations and communication services to build your reputation and brand across North America and the world.