During the winter most people prefer to abscond to a sun-kissed paradise, spending their days lounging in swimsuits on golden shores while enjoying the warm tropical breeze. Well, as my friends and colleagues will tell you, I’m not most people. Take me to the Land of the Midnight Sun where the alabaster tundra expands passed the horizon, the howling of the qimmiit and -50C wind chills your soul, and the brilliant emerald of the aurora borealis flutters like ribbon in the clear sky.
Last week I attended the ICA’s Advertising and Marketing week (#FFWD2016) in Toronto. At the conference I had the opportunity to attend an excellent presentation given by Steve Levy from Ipsos on the Most Influential Brands in Canada.
What is the difference between marketing and public relations? Don’t worry if you don’t know the answer. Most of the public—and even some practitioners—find it difficult to distinguish the two functions.
Universities and colleges are using digital and social marketing to develop more innovative and personal campaigns to reach prospective students. This practice is mutually beneficial, providing students with greater access to information and post-secondary institutions with a more level playing field.
The most significant shift in modern public relations is its recognition and adoption by both organizations and practitioners as a strategic management function. While it may seem common that nearly every organization, regardless of sector or industry, requires a communications and public relations branch, this was not the case until relatively recently.
The role of public relations has undergone significant changes over the past two decades. No longer a luxury and subsect of the marketing department, public relations is a necessity for any organization because trust is a measurable currency.
The start-up world has evolved a lot over the past 20 years but there are a few themes that come up again and again. One of these themes is the notion that the idea counts for 90% of the business success and the rest will take care of itself. In reality nothing could be further from the truth.