Summer Fresh is a Canadian, family-owned manufacturer of gourmet hummus, dips and salads, serving the retail and food-service market for 25 years.
For Summer Fresh, "Food is Fashion"
“Our new site looks awesome, and everyone at Summer Fresh was blown away by the result, especially our new mobile presence. Since our redesign we have been able to confidently increase our promotion via social media and traditional media channels, driving more fans to our product information, and recipes. We’ve seen our visits jump exponentially, and our bounce rate decreased. Our reps in the field are proud to say to our customers ‘Hey, take a look at the site right now on your phone!’ ”
- Michael Schmidt, Creative Director at Summer Fresh
About Summer Fresh
Summer Fresh Salads was founded in 1991 by Susan Niczowski, with headquarters in Woodbridge, Ontario. The company has been recognized with a number of prestigious awards from the food industry and business community. Today, Summer Fresh is a $100 million company and products are made in a 63,000 square foot facility in Woodbridge, ON and distributed throughout North America, including include major grocery chains, delis and restaurants.
Fresh, simple and gourmet.
The Project
Summer Fresh partnered with DesignedUX to design and develop two new bilingual (English & French) websites, one for consumers and one for food service. Their existing Wordpress website was out-dated and provided limited utility.
Summer Fresh wanted a fresh new look that was clean, modern and fashionable. The new website would entice visitors to discover a variety of healthful products (mmmm hummus!) and learn how to incorporate these into daily life with useful recipes.
We designed the new site with a generous amount of white space to showcase the gorgeous food photography of their delicious recipes. We incorporated their trademark green as an accent colour to convey a fresh look and feel. On the backend, we built the website in Wordpress with a mobile first approach. We also created custom product and recipe taxonomies and functionality so that Summer Fresh could update the site internally. We designed a new blog as well as coupon options and integrated Instagram.
Our Work
- Prototype
- User Testing
- Mobile First Design
- Custom Wordpress Development
- Concept Ideation
- User Experience Design
- Wireframes
- High-Fidelity Mockups
Interested in working with us?
We'd love to hear from you