Pearl's Choice is Canada's most comprehensive senior living resource to support individuals and their families.



The Project

Pearl’s Choice came to us for help with their web application redesign and relaunch.

The start-up had outgrown their off-the-shelf CMS and needed a more robust web application that could scale with their growth. Without an internal development team they also needed a website that non-technical staff could update. Along with the new website Pearl’s Choice wanted to make a big impact with the website relaunch and asked for help with marketing.

DesignedUX partnered with Pearl’s Choice to design and develop a new web application that included advanced search with filters and a google maps integration to display all of the retirement homes in Canada. The web app also includes a diagnostic tool, user accounts, shortlists, tour bookings, reviews and ratings and a custom blog. Admin tools were built to support advertising and allow home operators to update their profiles including descriptions, photo galleries, amenities list, pricing and a map of their location.

The user experience challenge was to design a website that was easy to use for seniors. We also designed the website to work effectively on both desktop and mobile devices. Finally, we implemented a comprehensive SEO strategy to lower the cost of user acquistion by increasing organic search results. We launched on time and on budget with a new web application, an effective marketing campaign and a happy client.



The Results

Following the relaunch of their new website Pearl's Choice achieved remarkable growth:


350% increase in organic traffic year over year

176% increase in call to action completion

Increased custom analytics capabilities for greater user insights



Our Work

  • Branding and corporate identity
  • Multi-channel marketing campaigns including digital, radio, print and social media
  • Email marketing campaigns and newsletter design
  • Copywriting and photography
  • User experience design
  • Web application design including IA and wireframes
  • Application development
  • Search Engine Optimization
  • Hosting and support


Interested in working with us?

We'd love to hear from you