www.crowdmark.com

Crowdmark is a collaborative online grading and analytics platform that enables educators to evaluate student work more effectively.

The Project

When we partnered with Crowdmark, they had a proven concept and built an MVP but were struggling to find product <> market fit. With our extensive experience in the education technology industry, we started by helping the Crowdmark team define their brand and redesign the website. Through research and customer interviews we segmented the addressable market and focused on higher education as our beachhead. We also developed and executed a go-to-market strategy to earn their first customers.

Within 4 months of our partnership, Crowdmark made it’s first sale. Building on this success DesignedUX has partnered with Crowdmark to grow all aspects of the business from partnerships, to global expansion of customers, to providing dedicated sales and marketing support. At a strategic level we continue to work with Crowdmark to define the product roadmap and test the viability of new features and products. With a proven and scalable sales process in place we are working with Crowdmark to scale.

Crowdmark's mission is to enrich the learning and teaching experience for students and educators by transforming assessment into a dialogue for improvement.

The Results

Since partnering with DesignedUX, Crowdmark has experienced 2X year over year growth and is now used by 27% of undergraduate students in Canada. The user base has grown to 350,000 users at 45 universities grading over 25 million pages of student work in 8 different countries.

• Branding
• Market research
• Customer acquisition
• Sales & marketing support
• Pricing strategy

• An explainer video
• User experience design
• Website design
• Product roadmap
• Investor relations and Pitch deck