McMaster MCM


Now in its 10th year, the McMaster-Syracuse MCM program is one of the leading communications management programs in North America. We aim to make it the highest ranked program in the world.  


McMaster University approached us to develop and manage an ongoing marketing and branding strategy for their MCM program. To lay the foundation for our strategy we needed to understand the state of the Canadian public relations industry and attitudes towards graduate-level credentials. Unfortunately there was little market research data available, so we did the research ourselves by interviewing over 20 senior-level practitioners, analysing over 800 job postings, and crafting a bilingual survey completed by over 200 CPRS and IABC members. This research was invaluable in informing our holistic marketing strategy allowing us to identify and reach the most receptive audiences and industries in Canada and abroad.


  • Market research
  • Digital marketing and SEO
  • Photography and Videography
  • Social media management
  • Establishing relationships with relevant organizations and professional associations
  • On-campus residency administration

Interested in our higher education marketing services?