Granted university status in 1992, Edinburgh Napier University has quickly established itself as one of the premier universities in Scotland and the United Kingdom. Edinburgh Napier University has built a reputation as a world-class institution that combines a broadly interdisciplinary and international focus as demonstrated through its leadership in transnational education.
DesignedUX partnered with Edinburgh Napier University in developing and managing a marketing and public relations campaign to support the recruitment of students from Canada and the United States for the institutions’ postgraduate programs. The objectives of the campaign were to raise brand awareness of Edinburgh Napier University’s applied programs and increase the number of Canadian and American applications for postgraduate studies.
To achieve the university’s goals, we prepared a comprehensive digital and traditional campaign targeting recent alumni and upcoming graduates of select undergraduate programs in across Canada. Acting as the Canadian representative of the Edinburgh Napier University, we set up information booths at universities in Ontario and British Columbia to talk directly with prospective students. Leveraging our relationships with these institutions, we were able to promote our presence in advance through social media and department emails.
- Digital marketing campaigns
- Social media content and management
- In person representation at university graduate fairs
- Provided program information to university departments and graduate schools