DesignedUX is a team of experts in our respective fields that love to solve problems and provide creative solutions.

We are based in Toronto and work with clients around the world. We have over 20 years experience working in technology and education. We've built custom solutions for Fortune 500 companies, worked with higher education institutions in enterprise software and international marketing and PR, built MVP's for start-ups and provided winning 'go to market' strategies to earn their first customers.

No matter the size of the business, our focus sits squarely with the people it touches. We love what we do and our goal is to craft a delightful experience for our customers and our customers' customers.  

We've had the privilege to work with some amazing people in:

 
  • Education Technology
  • Universities and Colleges
  • Surfing Schools 
  • Start-ups
  • Wearables
  • SME's
  • Financial Services
  • Healthcare
  • Enterprise Software
 

Michelle Caers

Founder and CEO, DesignedUX

Michelle is the founder and CEO of DesignedUX. She has over 20 years experience working in education and technology, where she has led teams in 6 successful start-up companies at various stages of growth. 

Michelle is also an Entrepreneur-in-Residence (EIR) at the Ryerson DMZ, the leading business incubator for tech startups in Canada.

In addition to education and technology, Michelle has a wealth of international experience from living and working in Japan, UK, France, India, USA and Canada. A duel citizen of Canada and Belgium, she embraces diversity and unique cultures and has visited over 50 countries around the globe. 

Michelle is a frequent speaker at technology and education conferences and advises a number of start-ups on strategy, design and customer acquisition. She holds a BA(Hons) in Political Science from Western University and an MBA from Nottingham University Business School.


In the Media

 
  PODCAST   Michelle’s hands-on experience spans 20 years as she’s led over six startup teams and continues to champion companies to get their products to market.   

PODCAST

Michelle’s hands-on experience spans 20 years as she’s led over six startup teams and continues to champion companies to get their products to market.  

  LIVE STREAM   DMZ Women Founders Accelerator: A Canada-wide program helping leading early-stage tech companies achieve product-market fit.

LIVE STREAM

DMZ Women Founders Accelerator: A Canada-wide program helping leading early-stage tech companies achieve product-market fit.

  VIDEO   Michelle Caers on how DesignedUX is helping startups bring their product to market

VIDEO

Michelle Caers on how DesignedUX is helping startups bring their product to market

 

We believe in giving back to our community.

DesignedUX advises and mentors young people through these amazing organizations: