Last week I attended the ICA’s Advertising and Marketing week (#FFWD2016) in Toronto. At the conference I had the opportunity to attend an excellent presentation given by Steve Levy from Ipsos on the Most Influential Brands in Canada.
Read MoreWhat is the difference between marketing and public relations? Don’t worry if you don’t know the answer. Most of the public—and even some practitioners—find it difficult to distinguish the two functions.
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